Location of a sports shop

A public Analytic Hierarchy Process (AHP) decision built with decisionpoint.io: 4 criteria, 3 alternatives, and 80 pairwise judgments.

Overall ranking

  1. Industrial area — 54.9%
  2. City centre — 24.9%
  3. Shopping centre — 20.2%

Criteria weights

Overall consistency ratio: 0.03 (within the 0.1 acceptability threshold).

AI-generated summary

Generated by AI from this decision's data; may not reflect the latest judgments.

Results summary

Industrial area has a decisive lead, coming out 30.1 percentage points ahead of City centre. This location wins decisively because it rates much better on Competition (by 25.6 percentage points), which dominates the decision at 57.6% of the weight. It also has a clear cost advantage on Rental cost (by 13.0 percentage points). These strengths far outweigh its weaknesses: it lags on Visibility and Frequency, but those two criteria together account for less than a quarter of the decision's importance.

Industrial area gives up some foot traffic and passing customers compared to City centre, but the analysis suggests that avoiding direct competition and keeping costs down matter far more for this shop's success. Check the sensitivity analysis to see how much Competition's weight would need to shift before City centre became competitive.

Sensitivity summary

Industrial area holds a decisive lead over City centre, by 30.1 percentage points. The top choice is robust to typical weight adjustments. All four criteria are rated stable, meaning the ranking does not change unless a weight moves substantially. Two criteria can flip the top choice if pushed to extremes: increasing Visibility to 45.2% would put City centre ahead, and increasing Frequency to 47.4% would promote Shopping centre to first place. Both shifts are large and well beyond plausible reweighting. Industrial area's strength across multiple criteria insulates it from realistic changes to the priorities among them.

Decision criteria

Alternatives

With JavaScript enabled, this page shows the full interactive decision: the hierarchy, every pairwise comparison on the Saaty 1–9 scale, consistency checking, the calculated priorities, and sensitivity analysis. New to the method? See What is the Analytic Hierarchy Process?